I don't like loud politicians who say deeply alienating things. Many people seem to think this makes a candidate "Tough and strong."
In fact, it makes him weak. When your tone is offensive, you must then compromise on actual policy to woo back those you've offended.
Trump right now is in a biding war to try to buy some support from women voters -- something he wouldn't have had to do if he hadn't alienated them so much by shooting his mouth off so often.
Soft words permit you to enact hard policy; hard words require you to push soft policy.
When Al Gore and John McCain were caught taking Chinese money and doing favors for donors (respectively), what did they do? They immediately began pushing the idea of Campaign Reform. Having compromised themselves on the issue, they had to become more Catholic than the Pope to make up for their own personal weakness on campaign donation issues.
That's what Trump is doing. Having compromised himself so badly and made himself so unappealing to the women whose votes he absolutely needs, he now has to throw them sops, and by sops, read "your tax money."
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Now, that said, let's not overlook the first point, which is that Trump is in this position of having to bribe women to vote for him precisely because his Strong, Tough mouth has landed him in a Weak, Yielding position.
As they say: Speak softly and carry a big stick.
Not Speak loudly and then try to payoff people with US Treasury funds after you've shot your mouth off so much you've pissed off voters.
